Put everything on the line for what you believe in.
These mantras have turned BrewDog into one of the world’s fastest-growing drinks brands, famous for it’s beers, bars and crowdfunding.
Founded by a pair of young Scots with a passion for great beer, BrewDog has catalyzed the craft beer revolution, rewritten the record books and inadvertently forged a whole new approach to business.
In BUSINESS FOR PUNKS, BrewDog co-founder James Watt bottles the essence of BrewDog’s business strategy. From finance to marketing this is an anarchic, indispensable guide to thriving on your own terms.
This is a hardback book with 256 pages, filled with the passion and irreverence that has taken BrewDog from two guys and their dog to a globally recognized craft beer brand. Learn how to do business, the hop-induced, passion infiltrated BrewDog way.